• February 22, 2021
• News

LR Chief Marketing Officer, Philippa Charlton: “Our aim is to accelerate our digital transformation and build a truly differentiated offering for our clients across LR’s global customer base."

Among his first key appointments since stepping into the CEO role at Lloyd’s Register (LR) last month, Nick Brown has named three new members of LR’s Executive Leadership Team: Mark Darley as Business Director, Marine and Offshore, Andy McKeran as Business Director, Maritime Performance Services and Philippa Charlton as Chief Marketing Officer.

“LR recognizes that maritime stakeholders must rise to the demands of changing technology and the drive to decarbonize our industry,” says Brown. “With these three key leadership appointments, combining years of sector and functional knowledge and expertise, we can help our clients address these challenges, working as a trusted advisor and supporting them with the significant investment decisions we must all make in the decade ahead.”

Darley, a naval architect, has been with LR for more than 20 years in various operational, business and leadership roles across Asia, the Americas, Europe and the Middle East, including Chief Operating Officer for the Marine & Offshore business before taking on this role. As Business Director for Marine & Offshore, he will manage and expand LR’s classification, certification and verification service and evolve these to deliver on changing market expectations.

“We will be building our compliance products, services and solutions to better support our clients going through transformational change and build future class services that meet their needs,” he says.

McKeran, joined LR as Commercial Director for the Marine and Offshore business two years ago, having spent more than two decades working in the marine, offshore and naval sectors for Cegelec, Alstom, Converteam and General Electric.

Andy will expand LR’s performance management, fleet management, and fleet optimization, combining LR’s deep domain technical expertise and digital products and services, a portfolio that includes Hanseaticsoft, SeaSafe and i4 Insight.

“This is an exciting opportunity to build our credibility as a trusted advisor for safe sustainable and efficient shipping for our clients and industry partners,” says McKeran. “We are bringing together a unique set of skills and capability, to add value to our clients and to solve their biggest and most pressing issues.”  

Charlton, formerly Marketing Director of LR’s Business Assurance Division, will take charge of the LR brand, as well as the strategic marketing activities to underpin the organization’s growth objectives. Prior to joining LR, she was CMO of Averda, a global waste management company and earlier served as Group Marketing Director of PGI, a global cyber and maritime security business.

“Our aim is to accelerate our digital transformation and build a truly differentiated offering for our clients across LR’s global customer base,” she says.